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Member News to Peruse
2000-2001 Officers Chosen!
The Lansdowne Business Association membership selected its officers for the 2000-2001 year during
its June meeting. For the most part, the Lansdowne Business Association officers will remain the
same as last year, with one exception. Fran Wayne, owner of Before our
Time Antiques, is the lone new addition after being chosen to the position
of Second Vice President. We all wish Fran well in her position and want
to express our gratitude for devoting her time and efforts to the Lansdowne Business Association.
She surely will prove to be a valuable asset.
Volunteers Clean Up!
A few Lansdowne Business Association members recently did the entire community a good service when
they embarked on a borough-wide cleanup project. Pat and Nick Arone enlisted
the help of Rose Marie Redheffer and toured the borough in the Arones'
son Chris' pickup truck. The group collected all of the unsightly old
signs (pictured at right) that had been left posted on trees and utility
poles in and around the business district. Their efforts in improving
Lansdowne's appearance are greatly appreciated!
With Sympathy.
The Lansdowne Business Association wishes to extend its most sincere condolences to Jim McGuigan
on the loss of his wife, Kitty. In recent years Kitty was an active and
supportive member of the Lansdowne Business Association. She will be missed by many.
Business of the Year!
There is still room for a limited number of additional nominations for
the Lansdowne Business Association Business of the Year Award. This year two Lansdowne Business Association businesses will
be awarded — one that has been in business for less than two years
and one that has been in business for more than two years. Applications
must be received by September 30, and are available by calling Rose Marie
Redheffer at 610-583-3000 or Jennifer Hoff at 610-623-2091.
Do you have member news?
Contribute a news item for this space by calling Rose Marie Redheffer
at 610-583-3000.
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"It has become appallingly
obvious that our technology has exceeded our humanity." Albert
Einstein
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Telemarketing? Read This First!
Telemarketing. The mere mention of the word makes many of us cringe, bringing
to mind the annoyance of unwanted telephone calls disrupting our lives.
Yet many businesses still use telemarketing to sell legitimate products
and services. It is still a very effective way to introduce your company
to prospects...if done properly. Often, after a sales call, a telephone
follow up may close the sale. The telephone is a great tool for offering
new services or additional products to your existing customers.
Today's savvy telemarketer has to cut through more clutter than ever. Aside
from other telemarketers, direct mail, and print and broadcast advertising,
there's now the additional competition of the Internet and marketing via
e-mail (or "spamming").
When making a sales call, remember the importance of your voice. Your only
tools to convey your message are your words and tone of voice. Telemarketing
can't be your entire sales strategy, but it is an essential weapon. Follow
these guidelines:
Prepare: You have just a few seconds to capture the prospect's interest.
Since you are using your voice to convey your message, be focused and relaxed.
Even if you get a rude response, remain courteous and professional.
Practice: Some telemarketers practice their pitch on low-probability
prospects. This is disrespectful and could backfire. Instead, role play
with a friend or co-worker, or just have an imaginary conversation to warm
up. Write a rough script with your own language. If you improvise, you'll
appear more natural.
Follow up: Send follow-up letters, brochures or other materials.
Offer product information sheets by fax or e-mail. End calls quickly, but
politely, when it is obvious a prospect is either not qualified or interested.
Good luck!
Member Spotlight: George Yarnell, Podiatrist
Anyone whose ever experienced severe foot pain knows that, in general,
problems with our feet can't be ignored. Due to the nature of our bodies
and our dependency on our feet, foot problems don't go away. But with the
help of a podiatrist, injured feet can come back stronger than ever.
With 30 years of practicing podiatry in Lansdowne, Dr. George Yarnell has
helped a countless number of ailing feet. A second-generation podiatrist,
George followed in the profession of his father. Jack Yarnell was a practicing
podiatrist from 1943 until his death in 1968, and kept his son closely involved.
As a youngster, George worked in his father's office, sparking his interest
in the profession he would later choose as his career.
After graduating from Temple University, George earned his degree from Philadelphia
College of Podiatric Medicine. Following his residency at St. Luke's and
Children's Medical Center, George opened his podiatry office in an office
on Baltimore Avenue next to Borough Hall. In 1983, he moved to his current
location on North Lansdowne Avenue.
Dr. Yarnell says that many patients he treats appreciate his personal care,
as well as his flexible office hours. He schedules appointments every day
except Wednesdays and Sundays, including evening hours on Mondays and Fridays.
Among the patients he treats are all sorts of individuals — children,
adults and senior citizens; all with varying levels of physical activity.
Every Friday morning, Dr. Yarnell treats patients at the Elwyn Institute,
a school for handicapped and developmentally disabled individuals near Media.
Many of Dr. Yarnell's regular patients are diabetics, a segment of the population
that generally have an increased level of podiatric needs. He explains that
many diabetics suffer from peripheral neuropathy, a lack of sensation in
extremities like the feet. This prevents many of them from recognizing injuries
and trauma to the feet. Diabetics are also more susceptible to foot injury
because of their inconsistent blood sugar levels. "Not paying attention
to their feet can lead to dire consequences," Yarnell says.
Recently, Dr. Yarnell took a major step toward helping patients with neuropathy
by becoming certified with use of a state-of-the-art podiatry sensory testing
device. The certification will enable Dr. Yarnell to better diagnose and
treat patients suffering from a lack of sensation in the foot, as well as
other common foot ailments such as Morton's Neuroma, dorsal foot pain, tarsal
tunnel syndrome and foot injuries. Yet Dr. Yarnell also points out that
visiting a podiatrist isn't only for those with debilitating foot pain —
a podiatrist can look at a patient's foot to determine what preventative
measures can be taken to ensure healthy feet. Athletes, senior citizens,
and anyone who uses their feet on a regular basis can benefit from seeing
a podiatrist.
"Just like you get your teeth checked periodically, you should have
your feet checked as well," Dr. Yarnell says. ""People tend
to ignore their feet until something goes wrong with them. It's a lot easier
to prevent foot problems before they develop."
Upcoming Meetings
The Lansdowne Business Association's next meeting will take place sometime in September
at an as-yet- undetermined location and date. All members will receive
a meeting notice in the mail as soon as plans for the meeting are
finalized. We look forward to seeing you there!
A Friendly Reminder
PAY YOUR DUES!
Lansdowne Business Association membership dues for the 2000-2001 year are due by September
15, 2000. Please be sure to pay them as soon as you can. Your membership
dues enable the Lansdowne Business Association to make a difference in our borough! |
Your Lansdowne Business Association Officers
President
Jennifer Hoff (610) 623-2091
First Vice President
Lewis Rinaman (610) 623-5955
Second Vice President
Carolyn Boyden (610) 259-3149
Secretary
Pat Arone (610) 626-5707
Kelly Bliss (610) 394-2547
Treasurer
Rose Marie Redheffer (610) 622-0080
Lansdowne Business Association PO
Box 12 • Lansdowne, PA 19050
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