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Lansdowne News to Peruse
Memorial Day Parade! Join your friends and neighbors
this Memorial Day weekend as Lansdowne marks the traditional opening of
the summer season with a fabulous parade on Monday, May 29. The parade
route will begin at 8:30 a.m. at Lansdowne and Lacrosse Avenues, so be
there!
Lansdowne Days are here! Get out and celebrate the weekend of May
12-14 as Lansdowne Days 2000 brings a variety of entertainment and fun
for the whole family. From Friday night until Sunday afternoon, the borough
will celebrate with concerts, trolley tours, a flea market, jugglers,
an automobile and motorcycle show, marionettes and much more. Many of
these events are free. For a complete schedule of events, tickets or more
information, please call Lansdowne Borough Hall at 610-623-7300.
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"Anger makes dull
men witty, but it keeps them poor" Queen Elizabeth I
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Did you miss the last Lansdowne Business Association meeting?
Then you missed a lot! In case you weren't able to make it, here's
a recap of some of Diane McNitt's presentation on effective public relations:
How to Get Press Coverage and What is Newsworthy
Between 60 and 70 percent of everything you read in newspapers is a direct
result of a press release, so it's essential to master the skill of press
release writing. It is important to get to know the editors and reporters
to whom you submit press releases. Ask them how they would like to receive
your press releases via mail, fax, or e-mail and be sensitive
to their deadlines. When writing releases, try to write in the style of
that particular publication, and check editorial calendars for topics that
are related to your industry. Lastly, make sure your press releases are
newsworthy. Here are some ideas for newsworthy topics of your releases:
Volunteer
Speak at an industry function
Enter a contest
Receive an award
Contribute to your favorite charity
Enlarge your business
Hire additional employees
Move into a larger space
Add a new product line or service
Be a testimonial
Sponsor a fund raising event or sports team
Celebrate a company milestone
Write an article
Serve on an association or board
Receive a patent
Want a copy of an Lansdowne Business Association meeting presentation? Call 610-623-2091 or download
it from the web at www.shoplansdowne.com/newsletters.php
What You Know Can Help You
What do you know about your customers? The more you know, the
more effective your targeted marketing efforts can be. With information
about your customers, it's easy to develop a creative marketing plan with
good promotional ideas.
For example, a retail business may find that nearly one-third of its customers
bring their small children in with them. Why not provide a play area for
the children so the parents can shop? Another retail business may serve
primarily elderly customers who can't drive. Why not offer these customers
delivery service for a small fee or for free?
Suppose a service-oriented business has a number of clients with children.
It would be smart for this business to sponsor a youth athletic team or
to advertise in school sports or music programs. Simply put, the more information
you have about your customers, the easier it is to meet their needs. If
you have a database that includes relevant personal information about your
customers, you can also use it to your advantage. In this case, a florist
could send a postcard advertising bouquets to a spouse's business shortly
before the couple's wedding anniversary.
Often businesses will introduce marketing ideas based upon a unique service
or benefit, instead of based upon their customers' needs. In most cases,
marketing ideas will not work unless they are based on the needs of the
customer. The business owner who knows what customers want and need, who
uses a database to record and track information about customers, and develops
a marketing plan and creative marketing strategies based upon customer needs
is the most likely to have the greatest success in attracting and retaining
customers.
Portions of this article based on ÒWin Business with Customer-Driven Marketing,"
by Mike Deuerling
Member Spotlight: Member Spotlight: Edward J. Meloney, Inc.
What do Independence Hall and Upper Darby High School have
in common? As different as a modern-day high school and a national historic
site may seem, the link between the two facilities is that both had all
or most of their respective renovation projects performed by a Lansdowne
business Edward J. Meloney, Inc.
It's entirely possible that you've never heard of Edward J. Meloney Mechanical
Contractors, especially if you're not involved in the construction industry.
But with a track record of producing top-quality work for a number of
major projects, the company is one of the most recognized names in the
industry in the Philadelphia metropolitan area.
The business can trace its Lansdowne roots back 100 years, when founder
Edward J. Meloney then an infant moved to the borough with
his family. Edward Meloney built a successful career as a mechanical engineer,
becoming president of the Bowers firm. In 1962, he established his own
company, Edward J. Meloney, Inc., and enlisted son Edward Jr. (Jim) and
his wife Debbie in the firm.
The company specializing in the business of performing commercial,
institutional and industrial plumbing, heating, ventilating and air conditioning
contracts located its office in the former Fidelity Bank Building
at the corner of Lansdowne and Baltimore Avenues. Although Edward Sr.
passed away in 1963, Jim, Debbie and fellow Lansdowne resident Richard
C. (Dick) Burke have remained with the company since its incorporation.
The business remained in the Fidelity Bank Building for more than two
decades. In 1984, Edward J. Meloney, Inc. purchased the former Philadelphia
Suburban Water Company property on Madison Avenue, adjacent to the SEPTA
Regional Rail station, where the business remains and flourishes today.
Edward J. Meloney, Inc. maintains an office staff of 10 people and employs
an additional 45 people in the field. Kirk Meloney, the son of Jim and
Debbie, serves as the business' corporate treasurer and handles estimating,
project management and information systems operations. Two of Dick Burke's
sons, Brian and Danny, also work for the company as foremen in the HVAC
department.
To date, Edward J. Meloney, Inc. has performed mechanical construction
work on projects ranging from historic buildings such as Independence
Hall to hospitals, schools, city and county facilities, and industrial
plants in and around the Philadelphia five-county area. In addition to
current HVAC projects for the Penn-Delco, Interboro, Marple-Newtown, Springfield
and Philadelphia school districts, the company is currently completing
work on $4 million in contracts for the Upper Darby School District.
Over the course of four decades, Edward J. Meloney, Inc. has proved that
a Lansdowne business can be a vital element in the local community while
having an impact that extends far beyond the borough.
Meeting Notice
What: May Lansdowne Business Association Business Meeting, Silent Auction and Antique Appraisal
Place: Twentieth Century Club 84 South Lansdowne Avenue
Date: May 11, 2000
Time: 7 p.m.
Fee: Admission is free! Silent Auction Details: This
year's Silent Auction promises more of the fun and excitement of last
year's event. Come out and bid on more than 50 valuable products and
services from local Lansdowne businesses. It's fun and easy
if you want to bid on an item, just write your offer on the bid sheet.
When bidding stops, the highest offer wins! Fran Wayne of Before Our
Time Antiques will also offer antique appraisals. For a $3 per item
fee, Fran will appraise those curious items in your attic. Plus, Lewis
Rinaman will give all appraised items a free photograph for insurance
purposes. So dust 'em off and bring 'em in! (No firearms, please)
All proceeds will benefit Lansdowne business district improvements.
Call 610-623-2091 for more information. |
Your Lansdowne Business Association Officers
President
Jennifer Hoff (610) 623-2091
First Vice President
Lewis Rinaman (610) 623-5955
Second Vice President
Carolyn Boyden (610) 259-3149
Secretary
Pat Arone (610) 626-5707
Kelly Bliss (610) 394-2547
Treasurer
Rose Marie Redheffer (610) 622-0080
Lansdowne Business Association PO
Box 12 ¥ Lansdowne, PA 19050
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